Why I Chose a Cat as My Logo

One of my frequently most asked questions is- why cats? My logo is a cat and many of my chocolates are shaped as cats with French cat names. One of the reasons is because I absolutely love cats. I think they are such amazing creatures and I have 4 of them myself. I personally think they are the best pets to have (sorry dog lovers). My cats are my children and get the best treatments because that’s what they deserve!

One of my frequently most asked questions is- why cats? My logo is a cat and many of my chocolates are shaped as cats with French cat names. One of the reasons is because I absolutely love cats. I think they are such amazing creatures and I have 4 of them myself. I personally think they are the best pets to have (sorry dog lovers). My cats are my children and get the best treatments because that’s what they deserve!

The French inspiration comes from my heritage. Both of my parents are Canadian French and our culture was very important growing up. Minou is a French slang for cats and it is also frequently used as a pet name. I like to use different variations of Minou for my cat names as well as for my chocolate kitties.  

Another why I chose cats to be at the heart of my business was because of a dear friend of mine. One day while we were lounging at the beach, she told me about some of her research she had done in French history for her Master’s degree. My friend has discovered that in the older times in Paris cats were considered royalty. They were treated very well and were quite pampered. Chocolate was considered a luxury during these times, as it should, and as a treat they would give their cats a little piece (which veterinarians DO NOT recommend doing this so please don’t feed our chocolate to your kitties, just treat yourself). I loved this story and used it as my inspiration for my logo.

Even if you are not a cat fan, you still must admit that my Minou chocolates are so adorable and most importantly- delicious!

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